Ata Cycle guarantees a perfect fit between rider and bike whether you bring in your existing machine or purchase a new one. The FitLAb at Ata Cycle is a suite of cutting edge tools and techniques for ensuring proper frame and component selection, and increasing each rider’s power, comfort, and control on the bike. While various fitting techniques and tools have been around for a long time, exciting new technologies have increased the potential for well trained and experienced bicycle fit technicians to eliminate guesswork and provide enhanced comfort, power and control for any rider with access to services such as the FitLab provides.Read More
The premier retail establishment in Greater Boston for high performance road bikes…
Our Mission is to enable you to ride: longer, faster, smoother, more often, with more pleasure, less pain.
Ata Cycle represents the international cycling tradition which for over 150 years has made planet Earth a better place to live for millions of people. There are so many things to love about cycling, and we recognize that you can’t enjoy any of them without the right bike.
Our goal is to provide you with the knowledge to make an informed decision regarding the best bike for your needs and within your budget. We customize every bike that we sell to meet your budgetary requirements, and to ensure a perfect anatomical fit.
Lazer brings its products to a higher level by innovations of all kind, always staying ahead of the competition. This vision will now be applied in the testing of our products. Aside from extensive conventional testing, conform to what the market expects, Lazer is now introducing ‘Extreme Testing’. For this purpose they have hired the Lazer Stunt guys ‘Mike Plasterman’ and his loyal assistant ‘Juan Disasterplan’.Read More
In addition to being a loose translation for the term "mistress" in Italian (at least in the mafioso sense), I recently discovered that it's an obscure, off-shoot brand of bike under the auspices of Assos clothing.
Apparently, in and around the same time these Swiss sartorialists were cutting their teeth on lycra, they were also doing the same with carbon.
According to Assos, their brand holds the distinction of having a hand in the creation of the first, or one of the first, carbon fiber bikes back in 1976. And, while the historical enormity of this claim warrants further investigation, Assos has maintained over the years, an inner "skunk works" division called- Werksmannschaft, which has pledged to carry on the vision.Read More
At no time, has Markus Storck, ever needed to "Jump the Shark", when it comes with turning out progressive and innovation bikes bearing his namesake.
In fact, when other brands are trying to capitalize on market trends (like the whole "aero" bike thing), purely for want of more sales, the German guru,continues to produce models that strike a balance between the industry "buzz" and bikes of actual beauty. Such is the case, with his new Aerfast G1, as unveiled during this week's EuroBike Show.Read More