The premier retail establishment in Greater Boston for high performance road bikes
Ata Cycle represents the international cycling tradition which for over 150 years has made planet Earth a better place to live for millions of people. There are so many things to love about cycling, and we recognize that you can’t enjoy any of them without the right bike.
Our goal is to provide you with the knowledge to make an informed decision regarding the best bike for your needs and within your budget. We customize every bike that we sell to meet your budgetary requirements, and to ensure a perfect anatomical fit.
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New! ASSOS Pro Shop
Come visit our new ASSOS Pro Shop. ASSOS offers advanced, technical apparel, designed to work together. Each and every item is conceived, designed and engineered to compliment other pieces in the range, so that they function together as a system. Enabling you to enjoy your ride in total comfort and well protected is what makes the ASSOS difference. Their prime objective is to maximize total comfort when in the saddle.
Ata Cycle guarantees a perfect fit between rider and bike whether you bring in your existing machine or purchase a new one. The FitLab at Ata Cycle is a suite of cutting edge tools and techniques for ensuring proper frame and component selection, and increasing each rider’s power, comfort, and control on the bike. While various fitting techniques and tools have been around for a long time, exciting new technologies have increased the potential for well trained and experienced bicycle fit technicians to eliminate guesswork and provide enhanced comfort, power and control for any rider with access to services such as the FitLab provides.
Fine tuning the rider’s position using Dynamic Power metering capabilities of the FitLab’s fully adjustable frame geometry template. Our fit technicians have measured, advised, and served thousands of riders seeking greater comfort, power and control while out on the road. Some of our customers are leisure riders, others commuters, and still others ride for intense fitness benefits and at high levels of competition, including Jarrod Shoemaker who will represent the United States in the triathlon discipline at the 2008 Olympic Games in Beijing.
“There’s no way this isn’t a total gimmick,” I thought, when chatting about the new “AKTIV” fork on the TIME IZON bike I was handed for an extended test ride.
TIME’s North American distributor, Gilles Lalonde, spent 45 minutes graciously and honestly—he’s remarkably genuine, frank, and refreshingly light on jargon as compared to others I’ve encountered in the cycle trade –Read more...
The new fit is amazing. I couldn’t believe just how off the other shop had it. He watched me ride for about 20 seconds, had me stop, moved my saddle way up and more forward. He checked the new angles with his video capture and it was dead on. Just like that – one try andRead more...
The criteria suppliers were asked to consider included: brand and technical knowledge, significant triathlon in-store inventory, service to the local community, ability to satisfy customer needs with product match, fit, size and equipment setup, and general knowledge of the sport of triathlon among others.Read more...
The FitLAb at Ata Cycle is a suite of cutting edge tools (including BTS Bioengineering ones) and techniques for ensuring proper frame and component selection, and increasing each rider’s power, comfort, and control on the bike.Read more...